If you are wondering how to build influence at work, you are already making the most common mistake: you are pretending you aren't in sales.

Sales isn't just for salespeople. It's behind every raise asked for, every idea pitched, and every client won. Here's why everyone needs to learn it.

Most salespeople spend 25–60 hours a year in training and remember almost none of it. Let's look at science behind why, and what focused practice actually looks like.