THIS IS BUILT FOR YOU.
NOT FOR WHO YOUR COMPANY WANTS YOU TO BE.
Five ways to develop the skill that changes everything else. Start free. Go as deep as you want.
Whether you are just starting out, stuck at a plateau you cannot explain, or already good and looking for the room that can make you better — there is a path here for you. All five are laid out below. Take the one that fits where you are right now.
WHERE EVERYONE STARTS
SALES ESSENTIALS — FREE
Twenty minutes. Twelve tools. The starting point that costs nothing and changes how you sell permanently.
The free masterclass is the foundation. It covers the four pillars every great salesperson works from — Mind, Discovery, Pitch, Close — in twenty focused minutes. No fluff, no theory. Just the tools that actually matter, explained the way a fifteen-year veteran would explain them to a friend starting out. The Sell Essential PDF goes with it — all twelve tools laid out clean, ready to save and use on Monday morning. This is where every path begins. Watch it before you spend a single cent on anything else.
What you get:
- The twenty-minute free masterclass (no email required to watch)
- The Sell Essential PDF — twelve tools across all four pillars
- A clear picture of which area to develop next
START HERE
FOR PEOPLE IN ACTIVE SALES ROLES
SALES ESSENTIALS PRO
Four calls. Four weeks. One system built entirely around your deals, your industry, and the points where your sales are stalling right now.
You already know the tools from the masterclass. Sales Essentials Pro is where you learn to use them on the ground you are actually standing on. Four live calls, one per week. Each one covers a single pillar — Mind, Discovery, Pitch, Close — applied directly to your specific situation. Not a generic course. Not a recycled framework. A programme built around the deals on your pipeline this week, the buyers you are actually talking to, and the objections you keep hearing. You walk away with call recordings, worksheets, and a personal roadmap. The system is yours when the four weeks are done.
Best for: People actively running sales conversations who want a structured programme with a clear start, a clear end, and real outcomes tied to real deals.
FOR PEOPLE WHO WANT BESPOKE ATTENTION
1:1 COACHING
Your situation. Your roadmap. A personal sounding board who has been where you are going.
The first session is 90 minutes. It covers everything — where you are now, where you want to be, the gaps between the two, and a concrete action plan for closing them. You walk away with a custom Personal Growth Map PDF built around your specific diagnosis. After that, you decide. Some people take the plan and run with it. Others keep going — weekly sessions, direct messaging between calls, and a locked-in lower rate for as long as the work continues. There is no pressure on the first call. No upsell pitch. Just ninety minutes of honest work on your actual situation.
Best for:
People who know they have more in them and want a personal guide — not a course, not a group, not a programme. Someone who can see their situation clearly and tell them exactly what to do next.
FOR PEOPLE WHO GROW FASTER IN THE RIGHT ROOM
THE ESSENTIAL COMMUNITY
Bi-weekly live training, peer accountability, and a growing vault of tools. Founding member pricing is still open — but not for long.
The biggest gap in most sales careers is not knowledge. It is environment. If the people around you are not pushing forward, you slow down to match them. Energy is contagious in both directions. The Essential Community is the room where that changes. Bi-weekly live masterclasses. Bi-weekly open working sessions. A full vault of every recorded session, every framework, every tool. And a peer network of ambitious people from different industries, all doing the same work.
The founding period is capped at the first 100 members or the first 100 days — whichever comes first. Founding members get the lowest rate locked in, a free 30-minute 1:1 call with Kris, and a permanent founding badge. After that, those extras are gone.
Best for: People who want consistent, ongoing development with structure and a peer group. People who do not need 1:1 attention but want a real environment to keep growing in week after week.
Founding member pricing closes at 100 members or 100 days — whichever comes first.
NOT SURE WHICH ONE IS RIGHT?
Sales Essentials
If you have not watched the free masterclass yet. Everything else builds from it. It costs nothing and takes twenty minutes.
Sales Essentials Pro
If you are actively running sales conversations and want a four-week structured programme built around your specific deals and stuck points.
1:1 Coaching
If you want a personal guide — someone to look at your specific situation, build a roadmap with you, and work alongside you as you execute it.
Join the Community
If you want ongoing development, a peer group, and a full training environment you can come back to week after week.
Attend a Live Event
If you want a single focused session on one topic, no commitment, entirely free.
You do not need to decide everything now. Start with the masterclass. The rest will make more sense after you have the tools.